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Case Studies in Market Expansion & Localization

Decisions, not projects.
Case studies on how expansion decisions

were made—and held—across emerging markets.

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Uwinfly Group — Indonesia | Electric Two-Wheeler |
Rebuilding GTM for Scale in a Fragmented Market

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Transsion Holdings — LATAM · Mexico｜Smartphone｜Finding the First Wedge for a 0→1 Market Entry

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Transsion Holdings — Sub-Saharan Africa｜Smartphone｜Repositioning Brand Meaning in a Mature Mass Market

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ZAOZUO — China｜Design Furniture (DTC)｜Building Brand Equity Before Buying Growth 

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Pinzaan — Taiwan & USA｜Consumer Brand / Design IP｜Validating a Brand Model Under Uncertainty

The Kai Associates

boris.chang13@gmail.com
+886 910409031 

Taipei, Taiwan 

Available for on-site work globally

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